Difference between On-site SEO vs. Off-site SEO

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

On-Site SEO.

On-site SEO is the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

  • content quality
  • keyword density
  • anchor text
  • internal links
  • HTML tags
  • URL structure
  • site performance
  • image quality, etc.

Off-site SEO

Off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

  • link building
  • guest posting
  • blog commenting
  • social media activity
  • reviews
  • brand mentions, etc.

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